Tuesday, 26 November 2013

UK and China Hotels Industry - Global Market Segments, Research, Data, Study Reports, Analysis and Valuation, Analysis 2013

Researchmoz presents this most up-to-date research on"UK and China Hotels Industry - Global Market Segments".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

China’s hotel market has grown rapidly in recent years, and future growth prospects also look good, but there is also rising competition in the market. While the number of Chinese people travelling for work and leisure has increased, driving the dramatic increase in new hotel openings, hotel chains now face catering to the needs of an increasingly diverse range of travel needs and differentiation among hotel users.

Executive Summary
Figure 1: China – Total travel accommodation outlets, 2008-18
Companies and brands
Figure 2: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2012
The consumer
Figure 3: Number of nights spent in an hotel in China, August 2013
Key trends
Hotel purpose and duration of stay
Figure 4: Purposes for staying in an hotel in China, August 2013
How do consumers choose and book hotels?
Figure 5: Planning process before booking an hotel, August 2013
What consumers look for in an hotel
Hotels increasingly live and die by online customer review and those who succeed will need a high-definition, bang-up-to-date offering: price-led, quirky/trendy, luxury or celebrity-endorsed glamour/glitz. Peer-to-peer rental alternatives like Airbnb are a growing and potentially major threat in many cities both in the UK and worldwide. Hotels without a clear and distinct offering will find it increasingly tough and risk becoming mired in mid-table mediocrity.

Channels to Market
Key points
Over half book directly online
Figure 64: How last hotel stay was booked, July 2013
One in eight online bookers use a mobile
Figure 65: How last hotel stay was booked online, July 2013

Hotel Stays
Key points
Over half of adults stay in hotels
Reasons for hotel stays in the last 12 months, August 2008-July 2013
Male business bias persists

Frequency of Hotel Stays
Key points
Who are the regulars?
Frequency of hotel visits in the past 12 months, July 2013
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